Lifestyle influencers in Hong Kong
Home is the hardest set in Hong Kong. Flats are small, ceilings are low, and 400 square feet with one window shapes everything a lifestyle creator can film, which is precisely why the content lands: viewers here live in the same rooms. Storage tricks, foldaway furniture and small-kitchen cooking travel much further than a styled interior nobody in this city actually has.
We are signing our founding lifestyle influencers in Hong Kong right now. Nobody is live in this niche yet, so if you make this kind of content here, this is an open door.
By creators, for creators
And for this region. The Creator List is built in Singapore and covers Singapore, Kuala Lumpur, Jakarta, Australia, Hong Kong and Bangkok, where creator work is bought in local terms: UGC creators in Singapore and Australia, KOLs in Hong Kong, KOCs in Thailand. Same team, same vetting, whichever market you are casting in.
Built with the creators
The Creator List is not a directory somebody compiled from follower counts. The founding creators are involved in building it, and how rates are shown, what a brief has to include and what counts as fair usage all came out of those conversations.
They chose to be here
Every creator on the list put themselves forward and takes paid brand work. Reach out and you are contacting someone who is available and expecting to hear from you.
Their rate, their terms
The creator sets the price and it sits on their profile. You brief and pay them direct, the relationship is theirs, and nobody takes a margin in the middle.
No lifestyle influencers live in Hong Kong yet
Nobody is live in this niche here yet. If you are a brand, tell us what you need and we will go and find the right lifestyle influencers for it. If you are a creator, the founding spot in Hong Kong is open.
It's your business.
We bring the briefs.
This is being built by creators, for creators. You set your rate, you talk to the brand direct, and you decide which briefs are worth your time. We are not an agency and we do not manage anybody. We keep the list short so the work that comes in is not spread thin.
We are early in Hong Kong and we will say so. That is the opportunity: the lifestyle influencers who join now are the ones brands see first as this market comes online.
Lifestyle content that performs in Hong Kong
Home tour
A walk through the creator's actual flat, room by room, with the product placed where it genuinely lives.
It is the highest-retention format in the category because the audience came to look at the space, so the product gets watched rather than skipped.
Name the room and the moment, agree what stays out of frame, and pay separately for the access to the home.
Day in the life
A loosely edited run through one real day, with the product appearing at the point in the day it is used.
It answers the question a static ad cannot: when would I actually use this.
Give one required beat and one line to say, then leave the rest of the day alone.
Renovation or move-in series
Two to five videos tracking a BTO, resale or rental fit-out from empty rooms to finished space.
Renovation audiences follow a project to the end, so a series compounds attention in a way a one-off post never does.
Book the whole series up front with dates tied to the build, and accept that timelines slip when contractors do.
Weekly reset or routine
A repeatable segment: the Sunday clean, the grocery restock, the evening wind-down.
Repeatable formats build habit, and a product embedded in a habit gets mentioned again without being paid for again.
Ask to sponsor an existing recurring segment rather than inventing a new one.
Unscripted misadventure
Something that goes wrong on camera and is kept in: the wrong bus, the failed recipe, the flat-pack that will not close.
It is the most shareable lifestyle format because it reads as a person rather than an advert.
State the one thing that must stay accurate, then give written permission for everything else to go sideways.
Small-space problem solve
A short fix for a constraint specific to APAC flats: storage in a 3-room HDB, drying laundry indoors, cooking in a galley kitchen.
It is search-friendly, saves well, and gives the product a job rather than a placement.
Send the constraint, not the script, and let the creator pick the fix from their own flat.
Lifestyle rates move on access more than on reach. Filming inside a creator's own home is a bigger ask than filming a product on a desk, and a home tour or a renovation series is priced accordingly, because the creator is licensing their private space alongside the video. Most creators on the list price a single lifestyle video between S$250 and S$1,200, up to S$10,000 for a top creator or KOL, with paid-ad usage adding roughly 30% over organic-only. See the full rate bands →
Typically booked by home and furniture brands, interior design and renovation firms, appliance and homeware retailers, banks and insurers, telcos, property developers, subscription services, wellness and self-care brands, travel and hospitality, supermarkets and grocery delivery. For the brand-side view, see UGC for lifestyle brands in Hong Kong →
What lifestyle content actually is
Lifestyle is not a subject, it is a permission. The audience has agreed to watch someone's ordinary week. That agreement is fragile, and the fastest way to break it is a scripted product moment dropped into the middle of a real day.
The proof point sits on our own Singapore list. Yi Hui Ng (@__yihui) is a founding creator, a deadpan travel and lifestyle creator with 20.3K followers. His top reel reached 1.7M views, roughly 84 times his follower count. That content is not polished: it is hitchhiking across Japan and backpacking on close to zero budget, with the mistakes left in. Nothing about it would survive a brand approvals process that asks for a shot list, and that is exactly why it travels.
Where the money is in this niche in Singapore
Home is the commercial core of APAC lifestyle content. Every renovation is a large, dated, once-a-decade purchase decision, and people research it on Instagram and TikTok before they ever speak to a designer. Qanvast puts a 3-room resale HDB renovation at roughly S$51,000 to S$61,800 in 2025, which is why furniture, appliance, lighting and contractor brands will pay properly for a creator whose audience is mid-renovation.
That gives lifestyle creators a clear commercial ladder. Renovation and home content books at the top. Everyday routine content books steadily. Aesthetic-only content with no purchase moment attached is the hardest to sell, however good it looks.
Briefing a lifestyle creator properly
Three rules cover most of it.
Brief the moment, not the script. Say the product should appear during the morning routine and name the one claim that must stay accurate. Do not write dialogue: a lifestyle audience can hear a brand sentence from three seconds away.
Buy repetition instead of reach. One appearance in someone's week is a placement. Three appearances across a month is a habit, and habits are what actually shift consideration. Two or three smaller bookings usually beat one expensive one.
Respect the home as an asset. If you want the flat in shot, price it, scope it and agree which rooms are off limits before the shoot.
For creators weighing up going pro
Lifestyle is the easiest niche to start and the hardest to charge properly in, because the work looks like something you were doing anyway. Two things change that. Publish a rate card that separates organic posting from paid-ad licensing, so the usage conversation happens before you film. And pick an anchor: home, travel, parenting, wellness. Brands book a specific audience, and general lifestyle gives them nothing to book.
Booking across the region
The vocabulary shifts by market. Ask for a UGC creator in Singapore and Australia, a KOL in Hong Kong and a KOC in Thailand. The home content shifts too. Singapore runs on HDB, BTO and resale timelines, Kuala Lumpur and Jakarta skew towards landed and larger apartments with more DIY, Hong Kong content is dominated by extreme small-space solutions, and Australia sits closer to Western home-renovation formats.
The Creator List is a vetted marketplace, not an agency. Creators publish their own rates, you brief them direct, and there is no margin in between. We are small and early, which means the creators joining now are the ones shaping what this becomes. By creators, for creators. For APAC, for the region.
Booking lifestyle creators in Hong Kong
Tight framing and honest rooms. Most creators are working in a few hundred square feet with mixed daylight and ceiling light, so wide establishing shots are rarely possible and products get shown close up and in use. Do not brief a scene that needs a kitchen island. Ask for the product in the space it will really live in, which is usually a worktop about the size of a chopping board.
Built for APAC, not bolted on
We are based in Singapore and we work across Singapore, Kuala Lumpur, Jakarta, Australia, Hong Kong and Bangkok, so a campaign running in more than one of those markets gets put together in one place by people who know the difference between them. Tell us what you are promoting and we will come back with lifestyle influencers who fit, and what they charge.