Singapore · Social media marketing
Social media marketing in Singapore starts with content people watch.
See featured Singapore creators for TikTok, Instagram and Meta. You choose the creator, agree the scope and usage rights with them directly, then use the finished video on the channels that matter to your business.
The Creator List is not a social media agency or a place to hire creators. It is the workspace creators use to manage the brand deals they have already agreed. On this site you can see featured Singapore creators and their rates; you agree the brief, rate and content rights with a creator directly, before the camera rolls.
How it works
A practical route from brief to social video
Build a useful creator brief
Start with the customer question, offer and platform. A good brief gives the creator a clear job without turning a native video into a script read.
Find the right video creator
Look at creators' niche, work and rate, then choose the person whose style fits the audience you want to reach.
Agree rights before filming
Set the deliverables, revisions and organic or paid-ad usage up front, so the finished video is ready for the channels you actually need.
Test the creative in-market
Use the finished video on TikTok, Instagram or Meta, learn from the response and work with the creator again when the format earns it.
Why creator-led
Start with the content problem, not an agency package
If your bottleneck is fresh video, a full social media retainer can be more process than you need. The useful first decision is simpler: what should a customer understand, feel or do after watching this clip?
Start with a creator who can make that video credibly. You keep control of the brief and campaign, while the creator brings the on-camera point of view. Agree the deliverables and rights before production, then use the work in organic posts or paid ads as your agreement allows.
Featured creators
Real Singapore creators and their work
05 creators who opted in to be featured. See their work to compare creative fit, sample work and rates.
See the creators →FAQ
Social media marketing in Singapore: common questions
Social media marketing is how a business earns attention and action on the platforms customers already use, including TikTok, Instagram, Facebook and YouTube. For brands that need better short-form video, it can start with a well-briefed creator rather than a full agency retainer.
There is no fixed package: each creator sets a rate based on the format, production effort and usage rights. Agree the scope and paid-ad usage directly with the creator before work starts, then compare the cost against the work you actually need rather than an open-ended agency retainer.
Short-form video is usually the starting point: TikTok, Instagram Reels, Facebook/Meta and YouTube Shorts. Decide whether you need organic posting, paid-ad usage or both before you brief, because each requires different rights.
No. The Creator List isn't a social media agency, and it isn't somewhere to hire creators. It's the workspace creators use to manage deals they've already agreed. If a creator you work with uses it, you review drafts, leave notes and approve the final cut there for free, and you agree the brief, rate and rights with them directly.
Influencer marketing pays for access to a creator's audience. Creator-made social content pays for a finished asset you can use on your own channels, subject to the rights you agree. A campaign can combine both, but they are different briefs and should be priced separately.
For creators
Make social video for brands?
The Creator List is a private workspace for the brand deals you already have: brief, agreement, drafts, client review, invoice and payment follow-up in one place. Start with a 14-day free trial.
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