Free tool
UGC cost calculator
What does UGC content actually cost? Pick your creator level, how many videos and any add-ons for an instant estimate, in SGD, USD, MYR, IDR or GBP. Built for Singapore & APAC brands, indicative and free.
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Most first budgets go wrong for one reason. An influencer rate pays for their audience's attention. A UGC rate pays for a finished video your brand can post on its own channels. That is what this calculator prices.
Two things to know before you treat the number as final: running the video as a paid ad typically adds around 30%, and the creator sets their own rate and confirms the quote with you before anything starts.
What each platform is typically booked for
TikTok. Reach and hook testing, the usual first platform. Instagram. Reels and Stories, brand-building and lifestyle looks. YouTube. Shorts for reach. Long-form when the product needs explaining. Facebook. Broad and older audiences, community and group reach. LinkedIn. B2B, professional services, hiring and employer branding.
If you're a creator
Read it the other way. The three tiers are the market's price bands. Most paid work starts at S$250 to S$500 a video. Proven creators sit at S$600 to S$1,200. The top band prices a service, scripting, editing and usage rights, not a single clip.
The add-ons are the extras professionals quote as separate line items. If your quote is one number for everything, this is the rate card you are missing.
What UGC content costs
As a rough guide, UGC content runs about S$250 to S$1,200 per video depending on the creator's level, with top creators who script, edit and clear usage rights from S$1,500. Paid-ad usage rights, scripting and extra hook variants push it higher. The calculator on this page gives you an instant estimate for your exact setup.
Micro creators typically charge from around S$250-500 per video for raw UGC; established or higher-reach creators sit closer to S$600-1,200. Paid-ad usage rights and add-ons like scripting or extra hook variants increase the rate. Use the calculator to model your own mix.
The biggest drivers are the creator's follower tier, what you are buying (an organic post to their audience, UGC content for your channels, or content with advertising rights), the number of videos, and the add-ons: scripting, professional editing, hook variants and raw footage. Advertising usage adds roughly 30% over organic-only.
It's an indicative range to help you plan, not a fixed quote. Currencies other than SGD are converted at approximate rates. Each creator sets their own rate and confirms it with you before any work starts, so use this to budget, then agree the exact price with the creator you pick.