Question 1

How much does UGC content cost?

Accepted Answer

It depends on the creator, how many videos, the usage rights and the add-ons. As a rough guide, briefing a vetted creator directly runs about S$250 to S$1,200 per video, and paid-ad usage rights, scripting and extra hook variants push it higher. The calculator on this page gives you an instant estimate for your exact setup.

Question 2

How much do UGC creators charge in Singapore?

Accepted Answer

Micro creators typically charge from around S$250-500 per video for raw UGC; established or higher-reach creators sit closer to S$600-1,200. Paid-ad usage rights and add-ons like scripting or extra hook variants increase the rate. Use the calculator to model your own mix.

Question 3

What affects the cost of UGC content?

Accepted Answer

The biggest drivers are the creator's level, the number of videos, and whether you need paid-ad usage rights (which costs more than organic-only). Add-ons such as scripting, professional editing, multiple hook variants and raw footage add to the per-video price. Ongoing monthly retainers usually come at a small discount.

Question 4

Is the estimate accurate?

Accepted Answer

It's an indicative range to help you plan, not a fixed quote. Currencies other than SGD are converted at approximate rates. Each creator sets their own rate and confirms it with you before any work starts, so use this to budget, then agree the exact price with the creator you pick.

UGC cost calculator

What UGC content costs