Question 1

How much does UGC content cost?

Accepted Answer

It depends on the creator, how many videos, the usage rights and the add-ons. As a rough guide: briefing a creator directly runs about S$250-1,200 per video, while a done-for-you service that scripts, manages, edits and clears rights starts around S$1,500 per video. The calculator on this page gives you an instant estimate for your exact setup.

Question 2

How much do UGC creators charge in Singapore?

Accepted Answer

Micro creators typically charge from around S$250-500 per video for raw UGC; established or higher-reach creators sit closer to S$600-1,200. Paid-ad usage rights and add-ons like scripting or extra hook variants increase the rate. Use the calculator to model your own mix.

Question 3

What affects the cost of UGC content?

Accepted Answer

The biggest drivers are the creator's level, the number of videos, and whether you need paid-ad usage rights (which costs more than organic-only). Add-ons such as scripting, professional editing, multiple hook variants and raw footage add to the per-video price. Ongoing monthly retainers usually come at a small discount.

Question 4

Is the estimate accurate?

Accepted Answer

It's an indicative range to help you plan, not a fixed quote. Currencies other than SGD are converted at approximate rates. Your exact price is always confirmed before any work starts, so use this to budget, then ask us for a precise quote.

UGC cost calculator

What UGC content costs