Free tool
Free social media brief generator
Answer a few guided questions and get a clear, professional social media brief, the kind that gets you content that performs instead of an expensive guessing game. Works for UGC, TikTok, Instagram, paid ads and more. No sign-up to start, and it's free.
Send the finished brief to the creator you want to work with. If they use The Creator List, they can paste it straight into their workspace, and you'll review the drafts there for free.
How to write a social media brief
A social media brief is a short document that tells a creator or agency exactly what content you need: the goal, the audience, the platforms and formats, the key messages, and the practical details like budget and timeline. A good brief is the difference between content that performs and an expensive guessing game.
At minimum: what you're promoting, your primary goal and how you'll measure it, who the audience is, the platforms and exact deliverables, your tone and key messages, anything to avoid, references you like, and your budget and timeline. This generator walks you through each one so nothing gets missed.
Be specific and lead with the goal. Vague briefs ("make us go viral") produce vague content. Name the one metric that matters, describe the audience as a real person, and give concrete deliverables (e.g. three 9:16 UGC videos, 15-30 seconds). Add two or three references so the creator can see the vibe you mean.
Deliverables are the specific pieces of content a creator agrees to produce: for example, three 9:16 vertical videos between 15 and 30 seconds, or five static product photos. Being specific protects both sides: the creator knows exactly what they are making, and you know exactly what you will receive. Vague deliverables are the most common cause of brief disputes.
KPI stands for key performance indicator: the single number that tells you whether the content worked. Common KPIs for social media campaigns include video views, cost per lead, click-through rate, add-to-cart rate, and return on ad spend for paid amplification. Picking your KPI before you brief a creator changes the kind of content you should ask for.
Usage rights define where and how you can use content after it is produced. Organic rights mean you can post it on your own social channels. Paid rights mean you can run it as a paid advertisement. Most creators charge more for paid usage because ads extend the reach of their likeness beyond what they agreed to organically. Always confirm usage rights upfront.
Give examples, not adjectives. Sharing a video that captures the feel you want lands faster than writing 'warm and friendly.' At minimum, pick two or three descriptors from opposite ends of a spectrum (bold vs soft, fast vs slow-burn, polished vs raw) so the creator understands where you sit. If you have existing content that performed well, share it.
Yes, completely free. Fill it in, enter your email, and you'll get a clean brief you can copy, download, and send to anyone.