Tech influencers in Singapore
A large share of Singapore tech content is really financial content. Digital banks, brokerages, payment apps and insurers sit behind many of the briefs, and MAS treats a video about them as a financial promotion rather than a review. That is the practical difference between a tech brief written here and one written anywhere else in the region.
We are signing our founding tech influencers in Singapore right now. Nobody is live in this niche yet, so if you make this kind of content here, this is an open door.
By creators, for creators
And for this region. The Creator List is built in Singapore and covers Singapore, Kuala Lumpur, Jakarta, Australia, Hong Kong and Bangkok, where creator work is bought in local terms: UGC creators in Singapore and Australia, KOLs in Hong Kong, KOCs in Thailand. Same team, same vetting, whichever market you are casting in.
Built with the creators
The Creator List is not a directory somebody compiled from follower counts. The founding creators are involved in building it, and how rates are shown, what a brief has to include and what counts as fair usage all came out of those conversations.
They chose to be here
Every creator on the list put themselves forward and takes paid brand work. Reach out and you are contacting someone who is available and expecting to hear from you.
Their rate, their terms
The creator sets the price and it sits on their profile. You brief and pay them direct, the relationship is theirs, and nobody takes a margin in the middle.
No tech influencers live in Singapore yet
Nobody is live in this niche here yet. If you are a brand, tell us what you need and we will go and find the right tech influencers for it. If you are a creator, the founding spot in Singapore is open.
It's your business.
We bring the briefs.
This is being built by creators, for creators. You set your rate, you talk to the brand direct, and you decide which briefs are worth your time. We are not an agency and we do not manage anybody. We keep the list short so the work that comes in is not spread thin.
We are early and we will say so: Singapore is a small list today, built around founding creators with work on it that has run past 9.7M views. If you make tech content here, we would like you on it.
Tech content that performs in Singapore
Unboxing and first setup
The creator opens the box on camera and gets the product running in their own home or office.
It answers the quiet question every buyer has: what is actually in the box and how painful is day one.
Tell the creator what is in the retail box, what the setup flow looks like, and where they are allowed to show the app pairing screen.
Problem-first app demo
A screen recording of the product solving one specific task, with the creator's face and voice over the top.
It converts because it shows the outcome before the interface, which is what a sceptical viewer is scrolling for.
Give the creator one job to be done, a working test account with real-looking data, and a list of screens that must not appear.
Spec translation
The creator takes one marketing claim and tests whether it holds up in daily use.
It builds credibility for the brand by inviting scrutiny rather than dodging it, and tech audiences reward that.
Pick the one claim you are confident in, provide the measurement method, and accept that the creator will report what they find.
Side-by-side comparison
The product tested next to the thing the viewer already owns, or the obvious rival.
Comparison content captures high-intent search and gets saved and re-shared during launch weeks.
Name the comparison point you want, supply both units if you can, and state clearly whether rival brands may be named on screen.
Workflow integration
A longer piece showing the product used across a real working day or a real gaming setup.
It suits considered purchases and B2B software, where one demo is not enough to justify the price.
Agree the timeline up front. This format needs multi-day filming and should be briefed as a two to three week project.
Launch reaction
Fast turnaround commentary filmed at or immediately after a launch event or keynote.
It rides a spike in search and social attention that lasts about 48 hours.
Confirm embargo timing in writing, provide the press assets in advance, and expect a rush fee for same-day delivery.
Tech rates track production load more than follower count. A talking-head opinion piece and a full teardown with B-roll, screen capture and benchmark overlays are different jobs, and creators price them differently. Expect most tech creators on the list to sit between S$250 and S$1,200 per video, with established reviewers and KOLs going well beyond that. Exclusivity in a product category is the other big lever: a creator who agrees not to review a competing phone for three months is giving up real income and will price for it. See the full rate bands →
Typically booked by consumer electronics brands, smartphone and audio brands, PC and gaming hardware, smart home and IoT, telcos and broadband providers, SaaS and app companies, fintech and payments apps, AI tools, e-commerce marketplaces, retail launch campaigns. For the brand-side view, see UGC for tech brands in Singapore →
What tech creators in Singapore actually do
The category is broader than gadget reviews. In Singapore and across APAC it covers four fairly distinct groups: consumer hardware reviewers, PC and gaming builders, app and SaaS demo creators, and smart home specialists. They rarely overlap. A creator who is excellent at a smart lock install will not necessarily make a good fintech app demo, and asking one to do the other is the most common way a tech campaign underperforms.
What unites them is scrutiny. Tech audiences read the comments and they check the claims. That is exactly why the category converts. Research on premium electronics found that 68% of consumers rely on creator reviews before buying, and 71% trust creators more than ads, according to a 2025 study covered by BW Marketing World. The trust is real, but it is contingent. It survives one honest criticism and it does not survive a script the creator clearly did not write.
Briefing a tech campaign well
Give them the product early
The single biggest quality difference in tech content is whether the creator used the thing before filming. Three days is a minimum. A week is better. Content filmed the same day the box arrived is obvious to viewers and it reads as an advert.
Let them say one true negative
The strongest tech content includes a caveat. Battery life is average, the app is clunky, the price is high for what it is. Brands that allow one honest criticism get content that the audience believes, and the endorsement that follows carries far more weight. Brands that ban all criticism get polite, flat videos.
Be specific about what cannot be shown
This matters more in tech than in any other category. Unreleased firmware, internal dashboards, real customer data, pricing not yet public. Write the exclusions into the brief rather than relying on a takedown later.
Regional differences worth knowing
Singapore audiences skew towards English-language YouTube and Instagram, with high smartphone and audio interest. Malaysia and Indonesia carry much larger TikTok gadget audiences and are far more price-sensitive, so value comparisons outperform premium positioning. Hong Kong tech creators are usually described as KOLs and often work bilingually. Thailand uses KOC for smaller creators, and tech KOC content there leans heavily on Shopee and Lazada launch timing. Australia sits closest to Singapore in format but has stronger long-form YouTube review culture.
If you are a creator thinking about going pro in tech
Tech is a slower build than beauty or food, and it pays better per video once you are established. What sets a tech creator apart is a review method: a consistent way you test battery, sound, thermals or onboarding that viewers come to recognise. That method is what a brand pays for.
Two practical things. Keep a public rate card that separates organic-only from paid usage. And decide early whether you accept gifted-only work, because in tech the products are expensive enough that saying yes to gifting sets a ceiling on what you can charge later.
The Creator List is small and early, and the tech category is one of the thinnest right now. That is a founding opportunity for creators who want inbound briefs from brands who already know what a spec teardown costs.
Booking tech creators in Singapore
Content promoting a regulated product, an account, an investment platform or an insurance policy, has to be fair, clear and not misleading, and any paid relationship has to be disclosed. Return figures, guaranteed outcomes and comparisons against named competitors all need substantiation that sits with the brand, not the creator. Supply the approved claim set with the brief, and take your own compliance view before content that edges towards recommending a specific product goes live.
Built for APAC, not bolted on
We are based in Singapore and we work across Singapore, Kuala Lumpur, Jakarta, Australia, Hong Kong and Bangkok, so a campaign running in more than one of those markets gets put together in one place by people who know the difference between them. Tell us what you are promoting and we will come back with tech influencers who fit, and what they charge.