Kathlynn
Kathlynn
Kathlynn
Kathlynn
Michael Collins · Singapore
Kelicia Ong · Singapore
Yi Hui Ng · Singapore
Kieshell · New Zealand
Michael Collins · Singapore
Kelicia Ong · Singapore
Yi Hui Ng · Singapore
Michael Collins · Singapore
Yi Hui Ng · Singapore
Michael Collins · Singapore
Yi Hui Ng · Singapore
Michael Collins · Singapore
Yi Hui Ng · Singapore
Michael Collins · Singapore
Yi Hui Ng · Singapore
Michael Collins · Singapore
Yi Hui Ng · SingaporeTravel influencers in Malaysia
Malaysian travel content is mostly domestic. Langkawi, Cameron Highlands, Sabah and Sarawak, weekend island runs and the Hari Raya balik kampung homecoming all carry real audiences. Monsoon months and island ferry timings shape what can be filmed when. No Malaysian travel creators are featured here yet.
Open spot
Make travel content in Malaysia? Opt in to being featured when you set up your workspace.
Set up your workspaceFeatured / 1
Featured travel influencers in Malaysia
Each one opted in to be featured, so you can see their work and what they charge. Creators set their own rates and agree work with brands directly.
The Creator List isn't somewhere to hire creators. To work with someone here, get in touch with them directly through their profile links.
What works
Travel content that performs in Malaysia
- 01
Room and property tour
A walk-through of the room, the view, the bathroom and the parts of the property a booking page will not show.
It answers the exact question someone has open in another tab, which is whether this room is worth the rate.
Put this in the briefName the room category being shot and the three things you most want seen, then let the creator find the rest.
- 02
Honest cost breakdown
A trip or stay itemised out loud, with real numbers and what the creator thought was worth it.
Transparency about price builds more trust than any hero shot, and these consistently outperform aspirational edits.
Put this in the briefConfirm you are comfortable with real figures on screen, including anything the creator paid for themselves.
- 03
48-hour itinerary
A tight, time-stamped route through a city or destination that a viewer could actually copy.
It is saveable and shareable, so it keeps earning reach months after the campaign window closes.
Put this in the briefGive the creator the anchor stops you need included, then leave gaps for their own finds.
- 04
Unscripted trip diary
A raw, in-the-moment record of what happened, including the parts that went wrong.
Personality carries it, so it travels far beyond the destination's existing audience.
Put this in the briefSet the non-negotiables and the safety limits, then give up creative control on everything else.
- 05
Booking or app walkthrough
A screen-and-hand demo of searching, booking, checking in or redeeming points.
It removes the friction that stops a warm viewer from converting, and it cuts well as a paid ad.
Put this in the briefProvide a test account and flag any pricing or terms that must appear on screen.
- 06
Destination myth check
A short piece testing a common assumption, on cost, crowds, safety, weather or whether a spot is worth the trip.
It picks up search and comment traffic from people already deciding, and it reads as advice rather than advertising.
Put this in the briefGive the creator the claim you want tested and let them report the honest answer.
Rates
Travel rates move on logistics more than follower count. A creator who has to block out four days, fly, shoot and edit is pricing time away from every other client, so a destination trip costs far more than a same-city hotel shoot even at identical reach. Ask what is included before you compare quotes: flights, accommodation and a per diem are usually separate from the content fee, and exclusivity in a destination or a competitor blackout period adds more again.
Who works with them
Usually hotels and resorts, tourism boards and destination marketing organisations, airlines, OTAs and booking apps, theme parks and attractions, tour and experience operators, cruise lines, luggage and travel gear brands, travel insurance, eSIM and roaming providers, credit cards and travel rewards programmes.
Working with travel creators
Why travel content converts differently here
Travel is a considered purchase with a long tail. Nobody sees a reel and books a flight that afternoon, but they save it, send it to the person they travel with, and come back to it when the leave gets approved. That makes travel content a compounding asset rather than a campaign burst, and it changes what you should measure.
Regional demand for it is real. YouGov surveyed 17 markets in May 2024 and found 60% of respondents globally consider travel information from influencers useful, but the appetite in APAC runs well ahead of that: 86% in Indonesia and 83% in Hong Kong, among the highest anywhere in the study (YouGov, 2024).
Unpolished beats cinematic
The instinct with travel is to buy a beautiful film. It rarely performs. Yi Hui Ng (@__yihui) is a featured Singapore creator, a deadpan travel and lifestyle creator whose top posts reached well beyond his follower base. That did not come from a colour-graded destination edit. It came from unscripted trips: hitchhiking across Japan on goodwill alone, backpacking on close to zero budget. The story felt real, so people stayed for it.
If you brief a travel creator into a polished tourism ad, you have paid a premium for something your own agency could have shot. Brief them into their own format instead.
Writing a brief that survives contact with a trip
Travel briefs fail when they are too tight. Weather turns, flights slip, a restaurant closes. Give the creator a short list of non-negotiables, three or four things that must appear, plus any legal lines, and let everything else flex.
Be specific about the audience rather than the aesthetic. "Singaporean couples booking a long weekend under S$1,500" produces better work than "aspirational and premium". And confirm the practical details early: who books the flights, what the per diem covers, whether a plus-one is included, and when the creator is free to travel. Peak leave periods in Singapore, Malaysia and Indonesia get booked out months ahead.
Rates, usage and the things that inflate a quote
Content fees run roughly S$250 to S$1,200 per video for most creators, and up to S$10,000 for a top creator or KOL. Paid-ad usage adds around 30% over organic-only for a 30-day run. In travel specifically, three things push a quote up: days of travel, exclusivity, and whether the creator is handing over raw footage as well as the finished cut.
Creators set their own rates and work with brands direct. There is no agency margin sitting between you and the person doing the work, and no minimum spend forcing a campaign bigger than you need.
Going pro in travel as a creator
Travel is the hardest niche to make pay, because the cost base is real. The creators who make it work do three things. They build a portfolio of paid-usage work, not just hosted stays. They specialise, on a region, a budget level or a trip type, so brands can see exactly who they reach. And they price time, not followers, because a four-day shoot is four days you cannot sell twice.
In Hong Kong the brief will say KOL, in Thailand often KOC, in Singapore and Australia usually UGC creator. The work is much the same. The rate card should not be.
FAQ
Travel influencers in Malaysia: common questions
Domestic first. Langkawi, Cameron Highlands, Pulau Pinang, Sabah and Sarawak all hold year-round demand, and island-to-island trips make strong series because each leg becomes its own video. Raya balik kampung travel is a season of its own and converts hard with family audiences. International trips cost more to book, so brief those as a separate job.
It decides the calendar on both coasts. East coast beach work and Borneo river and dive content have wet windows when plans slip, while the west coast holds up better. Ask which months the creator would avoid, build one flex day into the schedule, and agree in writing what happens to the fee if weather kills a shoot day.
If your brand needs the content, yes. Someone else's holiday is not a media buy, and a post made while they are already travelling still involves filming, editing and the usage rights you want afterwards. The workable arrangements are a content fee with the trip left as theirs, or a full deal where you cover flights, stay and days on the ground.
BM if the booking you want comes from Malaysian travellers, English if the campaign targets regional visitors. Most creators switch naturally between the two in a single video, so the decision is cheap while it is made before filming. It also changes the price points, the destinations worth naming and the practical detail a viewer needs, so settle it in the brief rather than in review.
Between S$250 and S$1,200 per video for most creators, with established names higher and paid-ad usage adding roughly 30% over organic-only for a 30-day run. Flights, ferries, accommodation and daily costs sit outside the content fee and should be budgeted separately, along with a buffer day for weather. Agree the deliverables and the licence term before travel is booked, not after the trip.
We are early, so the honest answer is not many yet. Everyone shown here opted in to be featured, so the names you see are people who chose to show their work rather than a ranking of the best-known accounts in Malaysia.
No. These pages cover Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Australia, New Zealand, Kuala Lumpur, Penang, Johor Bahru, Jakarta and Bangkok, and you can see featured creators in each market from the same place. The Creator List isn't somewhere to hire creators: it's the workspace creators use to manage deals they've already agreed, so you contact and agree work with a creator directly.
Yes. Sign up and you go straight into your workspace, where you manage the brand deals you already have: brief, agreement, drafts, client review, invoice and payment follow-up. When you set up, you can choose your niches and opt in to being featured on pages like this one.
For creators
Your rate, your clients, your terms.
The Creator List is a private workspace for the brand deals you already have: brief, agreement, drafts, client review, invoice and payment follow-up in one place. We don't find work or take a fee on what clients pay you. Start with a 14-day free trial.
Create your accountFor brands
Built for APAC, not bolted on.
Creator work is bought in local terms here: UGC creators in Singapore and Australia, KOLs in Hong Kong, KOCs in Thailand. See the featured travel influencers and what they charge. The Creator List isn't somewhere to hire creators; if a creator you work with uses it, you review drafts, leave notes and approve the final cut there for free.
See featured creators' workTravel influencers in other markets