Michael Collins · Singapore
Kelicia Ong · Singapore
Yi Hui Ng · Singapore
Kathlynn · Singapore
Kieshell · New Zealand
Michael Collins · Singapore
Kelicia Ong · Singapore
Yi Hui Ng · Singapore
Kathlynn · Singapore
Michael Collins · Singapore
Yi Hui Ng · Singapore
Kathlynn · Singapore
Michael Collins · Singapore
Yi Hui Ng · Singapore
Kathlynn · Singapore
Michael Collins · Singapore
Yi Hui Ng · Singapore
Michael Collins · Singapore
Yi Hui Ng · Singapore
Michael Collins · Singapore
Yi Hui Ng · SingaporeTravel influencers in Australia
Australian travel content is shaped by distance. Sydney to Perth is five hours in the air, so most campaigns are built on one of three things: a domestic capital-city break, a coastal or outback road trip, or the snow season from June to August. Summer from December to February is when beaches and national parks perform, and paid partnerships have to be disclosed clearly under ACCC guidance.
Open spot
Make travel content in Australia? Opt in to being featured when you set up your workspace.
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No travel influencers featured in Australia yet
Nobody is featured for travel in Australia yet. Creators can opt in to being featured when they set up their workspace.
Make travel content in Australia?
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What works
Travel content that performs in Australia
- 01
Room and property tour
A walk-through of the room, the view, the bathroom and the parts of the property a booking page will not show.
It answers the exact question someone has open in another tab, which is whether this room is worth the rate.
Put this in the briefName the room category being shot and the three things you most want seen, then let the creator find the rest.
- 02
Honest cost breakdown
A trip or stay itemised out loud, with real numbers and what the creator thought was worth it.
Transparency about price builds more trust than any hero shot, and these consistently outperform aspirational edits.
Put this in the briefConfirm you are comfortable with real figures on screen, including anything the creator paid for themselves.
- 03
48-hour itinerary
A tight, time-stamped route through a city or destination that a viewer could actually copy.
It is saveable and shareable, so it keeps earning reach months after the campaign window closes.
Put this in the briefGive the creator the anchor stops you need included, then leave gaps for their own finds.
- 04
Unscripted trip diary
A raw, in-the-moment record of what happened, including the parts that went wrong.
Personality carries it, so it travels far beyond the destination's existing audience.
Put this in the briefSet the non-negotiables and the safety limits, then give up creative control on everything else.
- 05
Booking or app walkthrough
A screen-and-hand demo of searching, booking, checking in or redeeming points.
It removes the friction that stops a warm viewer from converting, and it cuts well as a paid ad.
Put this in the briefProvide a test account and flag any pricing or terms that must appear on screen.
- 06
Destination myth check
A short piece testing a common assumption, on cost, crowds, safety, weather or whether a spot is worth the trip.
It picks up search and comment traffic from people already deciding, and it reads as advice rather than advertising.
Put this in the briefGive the creator the claim you want tested and let them report the honest answer.
Rates
Travel rates move on logistics more than follower count. A creator who has to block out four days, fly, shoot and edit is pricing time away from every other client, so a destination trip costs far more than a same-city hotel shoot even at identical reach. Ask what is included before you compare quotes: flights, accommodation and a per diem are usually separate from the content fee, and exclusivity in a destination or a competitor blackout period adds more again.
Who works with them
Usually hotels and resorts, tourism boards and destination marketing organisations, airlines, OTAs and booking apps, theme parks and attractions, tour and experience operators, cruise lines, luggage and travel gear brands, travel insurance, eSIM and roaming providers, credit cards and travel rewards programmes.
Working with travel creators
Why travel content converts differently here
Travel is a considered purchase with a long tail. Nobody sees a reel and books a flight that afternoon, but they save it, send it to the person they travel with, and come back to it when the leave gets approved. That makes travel content a compounding asset rather than a campaign burst, and it changes what you should measure.
Regional demand for it is real. YouGov surveyed 17 markets in May 2024 and found 60% of respondents globally consider travel information from influencers useful, but the appetite in APAC runs well ahead of that: 86% in Indonesia and 83% in Hong Kong, among the highest anywhere in the study (YouGov, 2024).
Unpolished beats cinematic
The instinct with travel is to buy a beautiful film. It rarely performs. Yi Hui Ng (@__yihui) is a featured Singapore creator, a deadpan travel and lifestyle creator whose top posts reached well beyond his follower base. That did not come from a colour-graded destination edit. It came from unscripted trips: hitchhiking across Japan on goodwill alone, backpacking on close to zero budget. The story felt real, so people stayed for it.
If you brief a travel creator into a polished tourism ad, you have paid a premium for something your own agency could have shot. Brief them into their own format instead.
Writing a brief that survives contact with a trip
Travel briefs fail when they are too tight. Weather turns, flights slip, a restaurant closes. Give the creator a short list of non-negotiables, three or four things that must appear, plus any legal lines, and let everything else flex.
Be specific about the audience rather than the aesthetic. "Singaporean couples booking a long weekend under S$1,500" produces better work than "aspirational and premium". And confirm the practical details early: who books the flights, what the per diem covers, whether a plus-one is included, and when the creator is free to travel. Peak leave periods in Singapore, Malaysia and Indonesia get booked out months ahead.
Rates, usage and the things that inflate a quote
Content fees run roughly S$250 to S$1,200 per video for most creators, and up to S$10,000 for a top creator or KOL. Paid-ad usage adds around 30% over organic-only for a 30-day run. In travel specifically, three things push a quote up: days of travel, exclusivity, and whether the creator is handing over raw footage as well as the finished cut.
Creators set their own rates and work with brands direct. There is no agency margin sitting between you and the person doing the work, and no minimum spend forcing a campaign bigger than you need.
Going pro in travel as a creator
Travel is the hardest niche to make pay, because the cost base is real. The creators who make it work do three things. They build a portfolio of paid-usage work, not just hosted stays. They specialise, on a region, a budget level or a trip type, so brands can see exactly who they reach. And they price time, not followers, because a four-day shoot is four days you cannot sell twice.
In Hong Kong the brief will say KOL, in Thailand often KOC, in Singapore and Australia usually UGC creator. The work is much the same. The rate card should not be.
FAQ
Travel influencers in Australia: common questions
Separate the trip from the fee. Domestic flights, fuel, accommodation and park or attraction entry are costs of producing the work, not part of the content price, which for most creators sits between S$250 and S$1,200 per video with paid usage around 30% higher for a 30-day run. If the brief spans two states, add a day for travel and a reserve day for weather, and confirm who is paying for what in writing before anyone books.
Any material connection has to be clear and conspicuous. A paid fee, a comped stay or free entry all count, and the disclosure needs to appear on the post itself rather than buried at the end of a caption or behind a platform label alone. Put the arrangement in the brief so the creator can write an accurate statement, and keep the approved claim wording with the rest of the campaign material.
December to February for the coast, beaches and the northern wet-season parks, June to August for the ski fields and the mild southern cities, and the shoulder months for the outback when daytime heat is manageable. School holidays move pricing and availability more than the calendar does, so confirm dates early. A creator based in the city you are selling usually produces better footage than one flying in for a weekend.
Treat every change of region as a day. A long drive takes a whole day, a domestic flight takes most of one once you add airport time, and a coastal loop compounds both. One region per trip gives a creator time to actually film. Two states in a weekend gives you coverage of neither. If the brief must span states, put a travel day between them and price it as production time, not as content.
Less than you expect. Brisbane runs two hours ahead of Singapore all year, Sydney and Melbourne add a third hour during their summer daylight saving, and Perth sits on the same clock as Singapore. Feedback that lands at the end of your day arrives the same morning for them. Build approvals into the working day rather than planning around an overnight delay.
We are early, so the honest answer is not many yet. Everyone shown here opted in to be featured, so the names you see are people who chose to show their work rather than a ranking of the best-known accounts in Australia.
No. These pages cover Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Australia, New Zealand, Kuala Lumpur, Penang, Johor Bahru, Jakarta and Bangkok, and you can see featured creators in each market from the same place. The Creator List isn't somewhere to hire creators: it's the workspace creators use to manage deals they've already agreed, so you contact and agree work with a creator directly.
Yes. Sign up and you go straight into your workspace, where you manage the brand deals you already have: brief, agreement, drafts, client review, invoice and payment follow-up. When you set up, you can choose your niches and opt in to being featured on pages like this one.
For creators
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Built for APAC, not bolted on.
Creator work is bought in local terms here: UGC creators in Singapore and Australia, KOLs in Hong Kong, KOCs in Thailand. See the featured travel influencers and what they charge. The Creator List isn't somewhere to hire creators; if a creator you work with uses it, you review drafts, leave notes and approve the final cut there for free.
See featured creators' workTravel influencers in other markets